MARKETING Portfolio
Alison Tyler
CONTENT · SEO · SOCIAL · AI
hi, i’m ali
but my friends call me @technopixie.
I specialize in SEO, creative direction & content marketing strategy. I have a proven 8-year track record of crafting & executing successful digital strategies. My work builds strong, lasting brand-consumer relationships using authentic, storytelling content.
My experience spans across a wide range of industries; including residential & commercial real estate, arts & entertainment, e-commerce & retail, bars & restaurants, tech & SaaS startups, and a variety of nonprofits.
tl;dr: I can adapt to any industry & succeed in any digital marketing role.
Creative
Direction
Analytics & Reporting
Marketing
Content
Creation
Technical SEO
Data Visualization
Data
Analysis
Influencer
Marketing
ESG Reports
Brand
Messaging
SEO &
SEM
some of what I do.
Keyword
Research
Social
Listening
Project Mgmt
Investor Relations
Social Strategy
Copywriting & Editing
ASO
Market Research
Press & Media Kits
Competitor
Research
Community
Mgmt
AI Prompts
i'm pretty tech-savy.
I'm a quick learner and can pick up any software you throw my way. That's how I've become well-acquainted with most of the industry's leading tools. (Psst - if it’s not already listed here, I’ll bet ya $5 I can pick it up in less than a month.) 😉
Sprout Social
Google Drive
Descript
HTML/CSS*
ChatGPT
Canva
WordPress
Illustrator
SEMRush
Search Console
Google Analytics 4
Premiere Pro
Additional Tools: All major social media platforms (like Facebook, TikTok, Threads, X, Instagram & Pinterest), Microsoft Office Suite, Ahrefs, Hubspot, Hemingway App, Meta Ads Manager, Meta Business Manager, Google Trends, Google Business Profile, Google Ads, Google Drive, Google Data Studio, Google’s Looker Studio, Jasper, YoastSEO, Ahrefs, ScreamingFrog, Hootsuite, Sprinklr, Figma, Grammarly, Klayvio, OptinMonster, ActiveCampaign, Constant Contact, Lightroom, Adobe Acrobat, Photoshop, Illustrator, InDesign, Premiere Pro, Adobe Firefly, iMovie, Ableton, Birdeye, Yext, Microsoft Office Suite, Zapier, OpenAPI, DALL·E 3, Midjourney, Slack, ClickUp, Monday.com, Microsoft Teams, Basecamp, Asana, Wix, Shopify, & more.
*currently attempting to learn Python & JavaScript too... because why not?
currently.
@Atomic Advertising Agency
I’m a Creative & Content Director
my past experience.
Content Marketing Manager
GOALLY INC | Aug 2022 – July 2023
- Oversaw customer-facing channels; YouTube, Pinterest, Facebook, Twitter, Instagram, TikTok, & SEO
- Boosted unique traffic by 356% & impressions by over 613% with an organic on-page SEO strategy
- Achieved 500+ conversions from organic website content within a 3 month period.
- Conducted keyword research for over 5000 website/blog content pieces w/ avg 3.5 SERP position
- Created over 100 AI prompts for content development, which are now integral to Goally's app and website
SEO & Content Manager
NSA Storage REIT | Sep 2019 – Aug 2022
- Developed an on-page SEO strategy for 8 brands' which yielded a 79.5% increase in web traffic
- Managed social media strategy for 5 brands; resulting in an increase of 230.75% in impressions
- Managed a team of 6 direct reports; 3 marketing specialists, 2 copywriters, & 1 videographer
- Executed 500+ pieces of web content that maintained an avg. 2.90 position YoY
Assoc. Social Media Manager
Red Robin Int'l | Nov 2017 – Oct 2019
- Managed the national community management & social content strategy with agency partners
- Wrote copy for social media posts on Twitter, Facebook. Pinterest, & Youtube
- Engaged with more than 200,000 customer messages in a 12-month period
- Launched Red Robin's first influencer marketing program & UGC strategy
- Identified potential risk situations in conjunction with our PR department using social listening
Marketing Specialist
Lokal Homes LLC | Jan 2016 – Nov 2017
- Coordinated community openings which resulted in 250+ attendees & 6+ home sales
- Managed partnership with our digital agency to execute SEO, PPC, & direct email campaigns
- Provided creative direction and copy on all marketing materials (both traditional and digital)
- Negotiated contracts with vendors on signage, print ads, and staging model homes
PR & Comms. Internship
NAT'L WWI Museum | MAY – OCT 2016
- Assisted in the creation of paid social media campaigns
- Participated in donor relations and event planning
- Scripted press releases, radio ads, and pitch letters
- Maintained website content curation and on-page SEO
my education.
Master of Arts (M.A.), Anthropology
University of Kansas | Graduated 2016
Bachelor of Science (B.S.) Journalism & Mass Comms.
University of Kansas | Graduated 2014
Goally, Inc.
The skill building tablet for neurodivergent kiddos.
At Goally, I oversaw the strategy & production of all digital marketing content; including all SEO, ASO, Youtube, Facebook, Instagram, Pinterest, and Website. I launched an overhaul of the website and redid 20,000+ pages according to SEO best practices, conducted keyword research for 5000+ new pieces of content, & created over 100 AI prompts for different forms of content development on Goally's website.
Pictured: screenshot from Search Console displaying improvement in traffic due to my SEO strategy.
long form video examples.
...and some ✌️ acting ✌️
short-form video examples.
ideation, filming & editing by yours truly.
there’s a method behind the content madness.
check out this verrrry small sample of some of the content I made around our pillar page for our AAC app
more work samples.
SecurCare
SEO, Social Media, & Blog Writing
SecurCare was 1/8 brands in which I managed the entire social media, SEO & content marketing strategy while at NSA.
- 323% YoY increase in organic social impressions
- 118% YoY increase in organic social media engagements
- 7,622 total link clicks to the website from social media posts
- 94% YoY increase in page views on securcareselfstorage.com
iStorage
SEO, Social Media, & Blog Writing
iStorage was 1/8 brands in which I managed the entire social media, SEO & content marketing strategy while at NSA.
- 94% YoY increase in organic social impressions
- 22% YoY increase in organic social media engagements
- 20,131 total link clicks to the website from social media posts
- 746% YoY increase in pageviews on istorage.com/blog
Red Robin
Social Media & Community Mgmt
I was the social media copywriter and the sole community manager for the brand. I also launched its influencer program.
in other news.
*i was a featured speaker at a ✨world expo✨
The Inside Self-Storage World Expo is the self-storage industry's largest conference and tradeshow. Earlier this year, I had the pleasure of speaking at ISS at Caesars Forum in Las Vegas! My presentation primarily focused on using AI in the ideation stage of the content creation pipeline, industry social media updates, and a bit about Google's helpful content updates. Definitely nerve-wracking for my first professional public speaking gig. I'd like to thank my friends at Toastmasters—the real VIPs.
big dork.
As the youths would say: 2024 is giving “pivot!” (... Did I just sound old?! I swear I threw out all my skinny jeans!!) In all seriousness, and as a lifelong learner, the past year has truly kept me excited and constantly adapting. Traditional 'tried and true' marketing strategies no longer seem to be as effective. So, I've been focusing on innovative, authentic, and unique ways to connect with audiences. Better content for our customers, better results for us.